Gregg Lederman
Gregg Lederman, a.k.a., the “Brand Integrity Guy,” is an unforgettable expert who has solved the mystery to engaging employees to deliver a more profitable customer experience. Gregg's two-time award-winning book, Achieve Brand Integrity, and Achieving Brand Integrity® Program have helped organizations achieve measurable results by integrating the company brand and culture into critical employee performance and sales systems.
Design a Sales Experience to Win in Any Economy
Design the sales experience that makes customers want to buy! People buy from people they like. What are you or your sales team doing in your sales process/approach to ensure the delivery of a customer-focused experience? Imagine the profit impact when employees (salespeople) are engaged to learn about, practice (perfect), and consistently demonstrate the nonnegotiable behaviors and experiences that make customers want to buy and buy more often.
In this presentation, participants are introduced to the Sales Experience Cycle™—a behavior-based framework for designing a profitable sales experience that drives dramatic improvements in customer engagement and loyalty.
By attending this session you will learn how to:
- Better define their target customers and the outcomes they want most
- Design a relationship-building sales experience that increases revenue
- Capture, share, and measure best practices enabling the replication of top-performing sales professionals
My methodology will not only provide a fresh approach for designing a sales experience (regardless of sales process/program used) but will also introduce an innovative and highly cost effective way to manage the sales behaviors that drive the outcomes most wanted. Say goodbye to the carrot and stick approach to motivating a salesforce/person. This experiential, behavior based approach has proven to drive significant top line growth.
