EO New York member Matthew Weiss, discusses effective online marketing. This session garnered a 9.2 rating when presented last Fall in New York.
Matthew covers the fundamentals of online marketing including how to get the most out of your website, converting visitors to prospects to customers, optimizing your website to achieve naturally high results on the major search engines such as Google and Yahoo!, and creating and maintaining a cost-effective pay-per-click campaign.
This session is pure take-home value, with Matthew sharing easy to implement tips, tricks and best practices which he has learned and perfected through years of running a web-based marketing business.
Matthew Weiss is a regular guest on MSNBC’s “Your Business”, is highly sought-after expert on small business and New York’s entrepreneurial community, and has been quoted in the Wall Street Journal, Crain’s NY Business, and New York Law Journal.
Weiss is President of Weiss and Associates, PC, a boutique Manhattan law firm. Based on his entrepreneurial experience gained through EO, Weiss created the brand 888 RED LIGHT to handle vehicle and traffic law issues throughout New York. He uses the web extensively to sell and market his services, and is in the process of taking 888 Red Light national. His firm has successfully resolved thousands of traffic and trucking ticket violations for clients by the way of dismissal or plea bargains, and has been recognized as a market leader by the Wall Street Journal.
He is also the current EO Global Learning Chair and former EO New York President.
Weiss has a weekly small business blog on the New York Enterprise Report web site entitled Business Learning Junkie and also blogs for his brand 888 Red Light and the National Football League on the New York Jets.
In addition to the above, Weiss is happily married with three children and resides in beautiful Long Island. When he’s not playing with his kids, you’ll find him playing poker, a game he uses to hone his strategies in the boardroom.
