"Leading Expert" doesn't even begin to describe Deb Gabor's impact on the world of branding and marketing. An authority on brand disasters and botched corporate apologies, Deb Gabor is the author of the bestselling books, Irrational Loyalty and Branding is Sex and founder and CEO of Sol Marketing, a brand strategy consultancy obsessed with solving major business and marketing problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.
Chris Ronzio is the founder and CEO of Trainual, a leading SaaS company that helps fast-growing businesses automate their onboarding and training by documenting every process, policy, and procedure in one simple, searchable, teachable system. After helping hundreds of entrepreneurs create scalable systems and processes with his consulting firm that he started in 2013, called Organize Chaos, Chris developed a passion for helping business leaders find the time to do more of what they love by providing a way to document and delegate what they do.