“Leading Expert” doesn’t even begin to describe Deb Gabor’s impact on the world of branding and marketing. An authority on brand disasters and botched corporate apologies, Deb Gabor is the author of the bestselling books, Irrational Loyalty and Branding is Sex and founder and CEO of Sol Marketing, a brand strategy consultancy obsessed with solving major business and marketing problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences. Deb and her team at Sol Marketing have led brand strategy engagements for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data and Siemens to exciting emerging brands like hint water and Indagare. Deb is also a frequent contributor and expert commentator in major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations alike frequently call on Deb as a keynote speaker and workshop leader to inspire their executives to embrace the power of branding for creating customer and shareholder value.
The Branding Masterclass…Uncensored
In this engaging and action-packed session, Deb Gabor works with audiences to help them understand how to make their customers the heroes of their own stories.
Remember the last time you felt like you wanted to take a roll in the hay?
The best brands in the world can give their customers that same kind of feeling. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories. Think about what happens when you’re feeling like you’re on top of the world and everything is working out the way you hoped it would. No matter which cliché you use to describe it—the feeling of having the wind in your sails or the world on a string—that feeling connects deeply with your emotions. Sol Marketing CEO and Brand Dominatrix Deb Gabor puts you in the mood to create a powerful brand that connects with your most important customers – the ones most highly predictive of your success.
- Define what is a “brand” and how branding is “like sex”
- Understand the importance of branding for informing business strategies
- Learn the foundations of brand strategy
- Gain insight into why even B2B and hard-core technology companies need brands
- Assess the timing for engaging in branding activities
- How-to: get tactical takeaways that audiences can use to create the foundation their companies’ or their own personal brands